A website for a direct primary care or concierge practice can cost nothing or a great deal, and the gap comes down to who builds it and what they keep charging for after launch. A small studio sits at the lower end, a full healthcare marketing agency at the top, and Tabflows redesigns DPC and concierge websites for free.
Published agency prices run from a few thousand dollars for a small studio build to $12,000, $22,000 and $45,000 or more for a full agency build, plus a monthly fee of $139 to $2,497 after launch.
What agencies publish, side by side
Most agencies don't publish a price at all. These are the ones that do, as each vendor's own site states it.
| Macbach | Center Street Digital | WanderWeb | |
|---|---|---|---|
| Build, smallest tier | $12,000 per Foundation site build, 10 to 20 pages | Most projects priced in a range (centerstreetdigital.com/web-design, November 5, 2026) | $9,997 per full website build for one provider |
| Build, middle tier | $22,000 per Growth site build, 30 to 50 pages | $11,997 per full website build for two to four providers | |
| Build, top tier | $45,000 per Dominance site build at the least, 100+ pages | $14,997 per full website build at the least, five or more providers | |
| Refresh | $4,997 per website refresh for one provider | ||
| Monthly, smallest tier | $500 per month of maintenance on a Foundation site | $139 per month on Care Essentials (centerstreetdigital.com/website-care-plans, November 5, 2026) | $1,497 per month on the Momentum retainer, solo practice |
| Monthly, middle tier | $900 per month of maintenance on a Growth site | $249 per month on Care Plus (centerstreetdigital.com/website-care-plans, November 5, 2026) | $1,997 per month on the Momentum retainer, small group |
| Monthly, top tier | $1,800 per month of active management on a Dominance site | $495 per month on Care Premium (centerstreetdigital.com/website-care-plans, November 5, 2026) | $2,497 per month on the Momentum retainer, established practice |
| Contract terms | 12 months on search plans; ads month to month | No lock-in contracts on care plans (centerstreetdigital.com/website-care-plans, November 5, 2026) | 18 months on the retainer |
| Checked | macbach.com/pricing, November 5, 2026 | wanderweb.com/physician-owned-faq, November 5, 2026 |
Center Street Digital's web design page says most projects run from three thousand to ten thousand dollars. Practis, now Onspire Health Marketing, tells a new practice to plan on at least $5,000 in the first year and publishes no monthly price.
Macbach works with healthcare practices, including DPC and concierge. Center Street Digital works with small businesses, with a DPC focus. WanderWeb works with physician-led practices, including DPC, and Practis with medical practices.
Marketing on top of the site is a separate line. Macbach publishes local search plans from $300 a month and organic search plans from $1,800 a month (12 months on search plans; ads month to month). Concierge Medical Marketing, which works only with membership practices, publishes ongoing marketing from $750 to $3,500 a month, plus ad spend.
What you are actually paying for
A bigger price usually buys more pages, a custom design system, and someone to keep the site updated. For a membership practice, page count matters far less than four things a patient looks for in the first minute.
- Your price. It is the first question most patients have about membership medicine, and a site that answers it gets the call. On the DPC Finder, many of the practices we've read still don't show one adult's monthly price on their site, so showing yours already sets you apart.
- The model in plain words. What the fee covers, what it doesn't, and how insurance fits. Borrow the DPC patient explanation template.
- The physician. A real photo and a short, warm story about why you opened the practice.
- A one-tap booking path on a phone. Most visitors arrive on a phone, so the consult button should be on the first screen. See the DPC website speed checklist and what makes a DPC website convert.
A ten-page site that nails these will usually outperform a hundred-page site that buries them.
Who should pick which
- Pick Macbach if you want websites and search work sold separately, each with a published price. Where it wins: every tier's price published.
- Pick Center Street Digital if you want a website and SEO from a team that works with DPC clinics, with care plans that carry no lock-in. Where it wins: care plans billed monthly.
- Pick WanderWeb if you want to get found on Google first, can start with a free diagnostic and can commit to a long retainer. Where it wins: published prices for each build and retainer.
Questions to ask before you sign
- Do I own the site and the domain if I leave? Some vendors lease the site, so leaving means starting over.
- What does the monthly fee cover? Hosting and security patches, or also changes you request?
- How long is the agreement? Published terms differ. Concierge Medical Marketing: Recommends 12 months, will start at 6. Macbach: 12 months on search plans; ads month to month. Center Street Digital: No lock-in contracts on care plans. WanderWeb: 18 months on the retainer.
- Are the forms safe for patient information? Contact forms should never send health details to analytics tools.
- Who answers the inquiries the site brings in? A website fills the top of the funnel. Someone still has to reply the same day, enroll the member and keep the rest of the day moving.
The free option
Tabflows redesigns DPC and concierge practice websites for free. The goal is a clearer patient front door, a booking flow that works on a phone, and fewer inquiries that slip through. Many practices can keep the platform they already use and fix the message, structure and booking path first. When Tabflows builds and hosts the site instead, the practice tells Sidekick what to update and the change goes live.
The website is often where our work with a practice starts. Tabflows is a dedicated tech team that connects the tools a practice already uses, so the inquiries a better website brings in get followed up and turned into members. If you want to see what that looks like for your practice, book a time with us.
For the market around you, see direct primary care marketing by city and concierge medicine marketing by city, or compare DPC and concierge marketing agencies.
Sources
Checked on November 5, 2026: macbach.com/pricing, centerstreetdigital.com/website-care-plans, wanderweb.com/physician-owned-faq, centerstreetdigital.com/web-design, practis.com/medical-website-design, conciergemd.marketing/what-does-concierge-marketing-cost, centerstreetdigital.com/dpc and wanderweb.com/direct-primary-care. Spot a wrong fact? Email a correction.
FAQs
How much does a DPC website cost?
It depends on who builds it. A small studio typically quotes a few thousand dollars for the build plus a monthly care plan. A full healthcare marketing agency quotes far more for the build, plus a monthly maintenance fee. Tabflows redesigns DPC and concierge practice websites for free. By the prices Macbach publishes, an agency build runs from $12,000 to $45,000 or more, plus the monthly maintenance fee.
Do I need to pay monthly for a DPC website?
Most agencies charge a monthly fee after launch for hosting, updates and security. Ask exactly what the monthly fee covers and whether you own the site if you leave. Published care plans range from $139 to $1,800 a month depending on the vendor and tier.
What should a DPC website include?
Your membership price, a plain explanation of how direct primary care works and how insurance fits, the physician's story, and a booking path that takes one tap on a phone. Those four things matter more than page count.
Is the Tabflows website redesign really free?
Yes. Tabflows redesigns DPC and concierge practice websites for free, so the patient front door is clear, fast and easy to book from. Tabflows is a dedicated tech team for practices, and the website is often where that work starts.