The marketing agencies that work most with direct primary care and concierge practices are Concierge Medical Marketing, Macbach, Center Street Digital and WanderWeb, with larger general healthcare agencies like DoctorLogic and Practis (now Onspire Health Marketing) also building medical sites. They differ most in focus, in whether they publish prices, and in how long they ask you to commit.

The agencies, compared
Here is what each agency says about itself on its own site.
| Macbach | Center Street Digital | WanderWeb | |
|---|---|---|---|
| Website build | $12,000 per Foundation site build, 10 to 20 pages | Most projects priced in a range (centerstreetdigital.com/web-design, November 5, 2026) | $9,997 per full website build for one provider |
| Website refresh | $4,997 per website refresh for one provider | ||
| Website care | $500 per month of maintenance on a Foundation site | $139 per month on Care Essentials (centerstreetdigital.com/website-care-plans, November 5, 2026) | |
| Local search | $300 per month at the least on Ground, local search | ||
| Ongoing marketing | $1,800 per month at the least on Engine, organic search | $795 per month on SEO Core, plus a required care plan (centerstreetdigital.com/seo-service, November 5, 2026) | $1,497 per month on the Momentum retainer, solo practice |
| Paid diagnostic | $2,500 per Diagnostic session, credited in full toward the Foundation | ||
| Contract terms | 12 months on search plans; ads month to month | No lock-in contracts on care plans (centerstreetdigital.com/website-care-plans, November 5, 2026) | 18 months on the retainer |
| Checked | macbach.com/pricing, November 5, 2026 | wanderweb.com/physician-owned-faq, November 5, 2026 |
Center Street Digital publishes a range for its builds: its web design page says most projects run from three thousand to ten thousand dollars.
WanderWeb sizes its prices by practice: its retainer is $1,997 a month for small groups and $2,497 for established practices, and what a DPC website costs lists its larger builds.
Concierge Medical Marketing prices its programs by what they include.
| Concierge Medical Marketing | |
|---|---|
| Business Essentials | $750 per month on Business Essentials |
| Growth program | $2,500 per month on the Growth program, plus ad spend |
| Growth with Facebook and Meta | $3,500 per month on the Growth program with Facebook and Meta, plus ad spend |
| Google Ads audit | $997 per one-time audit of a Google Ads account already running |
| Contract terms | Recommends 12 months, will start at 6 |
| Checked | conciergemd.marketing/what-does-concierge-marketing-cost, November 5, 2026 |
DoctorLogic and Practis, the larger general firms, publish less, and neither states a contract term. Practis, now Onspire Health Marketing, tells a new practice to plan on at least $5,000 in the first year. DoctorLogic publishes no prices and offers a demo.
These agencies offer a free first look.
| Concierge Medical Marketing | Macbach | WanderWeb | Practis | |
|---|---|---|---|---|
| Free start | Free Practice Growth Assessment | Free Practice Audit | Free visibility diagnostic | Free practice assessment |
| Checked | conciergemd.marketing/faq, November 5, 2026 | macbach.com/pricing, November 5, 2026 | wanderweb.com/direct-primary-care, November 5, 2026 | practis.com/medical-website-design, November 5, 2026 |
What each one is known for
Concierge Medical Marketing works exclusively with membership medicine, meaning concierge, DPC and hybrid practices, with programs for practices moving from traditional care to concierge or DPC, for growth, and for nurturing current members. Its founder, Steven Schwartz, has more than 25 years in marketing, and the agency runs a podcast for concierge and DPC practices.
Macbach has been a healthcare-only agency since 2007, founded by Vince Schwellenbach and based in St. Petersburg, Florida. It serves concierge and DPC practices among others, and sells local search, organic search, paid ads and websites as separate products, plus a fractional marketing lead it calls Architect. It publishes the price of every tier.
Center Street Digital builds websites and runs SEO for DPC clinics and other small businesses from Portland, Oregon, and was founded in 2011. One of its founders started his own DPC clinic, which is where its DPC work began. Its care plans bill monthly with no lock-in contracts. Its SEO page states no term and requires an active care plan.
WanderWeb focuses on getting DPC practices found on Google, and also works with functional medicine and other local practices. It was founded by Corey Daigle, a registered nurse with more than 20 years inside healthcare systems, and starts with a free visibility diagnostic. Its FAQ publishes its prices and its retainer's minimum term, and it offers newer practices one-time website work.
DoctorLogic and Practis are larger general medical website and marketing firms, with DoctorLogic covering websites, SEO and ads for many specialties. They don't focus on membership medicine, but they build a lot of practice sites.
How to choose
- Pick Concierge Medical Marketing if you run a concierge or DPC practice and want an agency set up only for that. Where it wins: published plans, with ad spend stated apart.
- Pick Macbach if you want websites and search work sold separately, each with a published price. Where it wins: every tier's price published.
- Pick Center Street Digital if you want a website and SEO from a team that works with DPC clinics, with care plans that carry no lock-in. Where it wins: care plans billed monthly.
- Pick WanderWeb if you want to get found on Google first, can start with a free diagnostic and can commit to a long retainer. Where it wins: published prices for each build and retainer.
- Pick DoctorLogic if you want a medical website firm and are happy to get a price on a demo.
- Pick Practis if you are opening a new practice and want a free assessment from a medical marketing firm. Where it wins: a free practice assessment to start.
- Start with what's broken. If patients can't find you, you need local search. If they find you and don't book, you need a clearer website. If they reach out and don't join, you need faster follow-up. Ask whether an agency handles it, and who answers the replies.
- Ask for the price in writing. Agencies that publish prices make comparison easy. For the rest, ask for the build price, the monthly fee and the minimum term before the first call ends.
- Check the commitment. Contract terms differ from one agency to the next, as the tables above show. Shorter terms let you leave if results don't come.
- Ask who owns the site. Make sure the website and the domain stay yours if you leave.
- Ask what happens after the lead. A good agency fills your inbox. Someone on your side still has to answer every inquiry the same day and enroll the member.

Where Tabflows fits
Tabflows is not a marketing agency. We are a dedicated tech team for DPC and concierge practices, and we pick up where marketing leaves off. That means following up on every inquiry, onboarding new members, and keeping the rest of the day moving across the tools your practice already uses.
We also redesign DPC and concierge websites for free, so the front door is clear before you spend on traffic. See what a DPC website costs for published prices side by side, and check your own market on direct primary care marketing by city or concierge medicine marketing by city.
Sources
Checked on November 5, 2026: macbach.com/pricing, centerstreetdigital.com/web-design, wanderweb.com/physician-owned-faq, centerstreetdigital.com/website-care-plans, centerstreetdigital.com/seo-service, conciergemd.marketing/what-does-concierge-marketing-cost, practis.com/medical-website-design, doctorlogic.com, conciergemd.marketing/faq, wanderweb.com/direct-primary-care, conciergemd.marketing and centerstreetdigital.com/dpc. Spot a wrong fact? Email a correction.
FAQs
What is the best marketing agency for a direct primary care practice?
The best fit depends on what you need. Concierge Medical Marketing works only with concierge, DPC and hybrid practices. Macbach is a healthcare-only agency that serves DPC and concierge practices and publishes every price. Center Street Digital builds DPC websites and SEO, and one of its founders started his own DPC clinic. WanderWeb focuses on DPC search visibility and was founded by a nurse. Pick the one whose focus, price and contract match your stage.
How much does DPC marketing cost?
It depends on the agency and the plan. Among agencies that publish prices, ongoing marketing for a membership practice is a monthly fee, and some plans carry a minimum term. Many agencies do not publish prices at all. Concierge Medical Marketing's ongoing marketing runs from $750 to $3,500 a month. Macbach's local and organic search plans start at $300 and $1,800 a month (12 months on search plans; ads month to month). WanderWeb's monthly retainer runs $1,497 to $2,497 (18 months on the retainer).
Do I need a marketing agency to grow a DPC practice?
Not always. Many DPC practices grow on a clear website with a published price, a complete Google Business Profile, steady reviews, accurate directory listings and fast replies to every inquiry. An agency helps most when you want to grow faster than referrals allow and have the budget for at least six to twelve months.
Is Tabflows a marketing agency?
No. Tabflows is a dedicated tech team for DPC and concierge practices. We redesign practice websites for free and handle the work that comes after an inquiry, such as follow-up and member onboarding, across the tools a practice already uses.