Direct primary care marketing
A direct primary care practice wins members by being easy to find, easy to understand and quick to reply. The DPC Finder lists 5,093 direct primary care and concierge practices, and 573 of those we’ve read don’t publish one adult’s monthly price yet, so the basics done well still set a practice apart.
Where members come from
Search. Most new members start by typing “direct primary care near me” or a doctor’s name. A complete Google Business Profile, steady reviews and an accurate DPC Finder listing put you in front of them.
Your website. It does the front desk’s first conversation. Show the price, explain what membership covers and how insurance fits, and make booking a consult one tap on a phone. See what makes a DPC website convert.
Word of mouth and employers. Happy members bring family, and local employers can add members in batches. The DPC employer pitch kit has the materials.
Follow-up. A new member is usually won in the hours after they reach out, so every form, text and voicemail needs an owner. See how to get your first 100 members.
DPC marketing by city
Each city page counts the practices within 25 miles, how many are taking new patients, what they charge and where they are, so you know the field you are marketing into.
- Albuquerque, NM24 practices
- Arlington, TX103 practices
- Atlanta, GA73 practices
- Austin, TX65 practices
- Bakersfield, CA4 practices
- Baltimore, MD65 practices
- Boston, MA46 practices
- Charlotte, NC57 practices
- Chicago, IL56 practices
- Cleveland, OH27 practices
- Columbus, OH36 practices
- Dallas, TX109 practices
- Denver, CO103 practices
- Detroit, MI40 practices
- El Paso, TX8 practices
- Fort Worth, TX56 practices
- Fresno, CA7 practices
- Houston, TX96 practices
- Indianapolis, IN51 practices
- Jacksonville, FL29 practices
- Kansas City, MO46 practices
- Las Vegas, NV46 practices
- Long Beach, CA56 practices
- Los Angeles, CA61 practices
- Louisville, KY34 practices
- Memphis, TN16 practices
- Mesa, AZ112 practices
- Miami, FL54 practices
- Milwaukee, WI24 practices
- Minneapolis, MN41 practices
- Nashville, TN41 practices
- New York, NY109 practices
- Oakland, CA40 practices
- Oklahoma City, OK36 practices
- Omaha, NE22 practices
- Philadelphia, PA110 practices
- Phoenix, AZ114 practices
- Portland, OR31 practices
- Raleigh, NC41 practices
- Sacramento, CA7 practices
- San Antonio, TX40 practices
- San Diego, CA24 practices
- San Francisco, CA35 practices
- San Jose, CA39 practices
- Scottsdale, AZ118 practices
- Seattle, WA66 practices
- Tampa Bay, FL81 practices
- Tucson, AZ38 practices
- Tulsa, OK31 practices
- Virginia Beach, VA8 practices
- Washington, DC144 practices
A free website, and a team for what comes after
Tabflows redesigns DPC websites for free. Read about the free DPC website redesign.
Tabflows is a dedicated tech team that connects the tools your practice already uses, so every inquiry gets followed up, new members get enrolled, and your team gets hours back for patients.
Common questions
How do you market a direct primary care practice?
Be easy to find where patients compare practices (Google, the DPC Finder and your own website), publish your membership price, explain how membership works in plain words, and answer every inquiry the same day. Word of mouth from happy members then does more than any ad.
What is the best marketing channel for a DPC practice?
For most practices it is local search, meaning a complete Google Business Profile with steady reviews and a website that answers price and insurance questions on the first screen. Employer plans and community talks add members in batches once the basics are in place.
Should a DPC practice publish its prices?
Yes. Price is the first question most patients have about membership medicine, and a practice that answers it on the page gets compared, while one that hides it often gets skipped.
How is DPC marketing different from concierge medicine marketing?
DPC marketing usually has to explain the model and the price first, because many patients have never heard of it. Concierge marketing leans on the physician and the extra access, because patients already understand insurance plus a fee.
Counts come from the DPC Finder and change with it. See the methodology.