Free DPC template
Small employers do not need a manifesto. They need to understand how DPC helps employees get care faster while insurance keeps doing the big-expensive-stuff job.
Full kit
DPC Employer Pitch Kit One-sentence pitch: Your team may have insurance, but they still struggle to get primary care quickly. Direct primary care gives them easier access to a doctor for everyday care at a predictable monthly cost. 60-second owner pitch: Most small businesses are paying more for health benefits every year, but employees still wait too long for basic primary care. DPC does not replace insurance for hospitals, specialists, or emergencies. It gives your team a primary care home for the everyday stuff: visits, messaging, refills, prevention, and questions before small problems get expensive. Cold email: Subject: Quick DPC idea for [Company] Hi [Name], I am opening a direct primary care practice in [City] and wanted to reach out because small businesses are often the best fit. The simple version: your team keeps insurance for major medical needs, but gets direct access to primary care for everyday care at a predictable monthly membership. That usually means faster access, fewer avoidable urgent-care trips, and less confusion for employees who have insurance but still cannot get help quickly. Worth a 15-minute conversation next week? - [Your Name] Proposal outline: 1. The problem: employees have insurance but poor primary care access. 2. The DPC model: predictable monthly membership for everyday primary care. 3. What is included: visits, messaging, preventive care, refills, basic coordination. 4. What insurance is still for: hospital, specialists, emergency care, major procedures. 5. Pricing option: employer-paid, employee-paid, or shared contribution. 6. Rollout: employee intro session, enrollment link, onboarding, monthly check-in. 7. Next step: start with a small pilot or founding-employer group. Common objections: "We already offer insurance." DPC does not replace major medical insurance. It makes everyday care easier to access. "Will employees use it?" The best pilots start with a small group and simple education. Usage follows clarity. "Is this expensive?" The membership is predictable. The comparison is not only premium cost. It is access, absenteeism, avoidable urgent care, and employee frustration. "What about privacy?" The employer should not receive individual clinical details. Keep reporting aggregated and administrative.
Most small businesses are paying more for health benefits every year, but employees still wait too long for basic primary care. DPC does not replace insurance for hospitals, specialists, or emergencies. It gives your team a primary care home for the everyday stuff: visits, messaging, refills, prevention, and questions before small problems get expensive.
Subject: Quick DPC idea for [Company] Hi [Name], I am opening a direct primary care practice in [City] and wanted to reach out because small businesses are often the best fit. The simple version: your team keeps insurance for major medical needs, but gets direct access to primary care for everyday care at a predictable monthly membership. That usually means faster access, fewer avoidable urgent-care trips, and less confusion for employees who have insurance but still cannot get help quickly. Worth a 15-minute conversation next week? - [Your Name]
Hi [Name], Good talking today. Here is the clean version of what we discussed: DPC gives your team easier access to everyday primary care without changing the role of insurance for major medical needs. The simplest next step would be a small founding-employer pilot: - [Number] employees - [Monthly price] per employee per month - Simple enrollment link - Short employee intro session - 30-day check-in after launch If that sounds right, I can send over the one-page proposal.
If the pitch works, the clinic gets more members at once. That is good. It also creates onboarding, questions, billing changes, employee follow-ups, and owner communication. Give that work a home early.
Name the employer pain: insurance exists, access is still broken.
Explain DPC in one sentence before explaining the whole model.
Say what insurance is still for so the employer does not hear replacement risk.
Offer a pilot instead of asking for a big benefits decision.
Keep privacy boundaries clear: no individual clinical reporting to the employer.
Track employer work in one place so the clinic does not turn a good sales channel into admin fog.
Tabflows gives DPC teams one shared workflow layer for patient context, employer-related tasks, onboarding, follow-ups, and the handoffs that otherwise live between apps.