One-sentence offer
Write the sentence a patient can repeat to their spouse. If they cannot repeat it, they cannot refer it.
Primary care for [specific audience] who want [specific relief] without [specific old-system pain].
Free DPC template
Map your first 100 DPC members before you start posting.
The first 100 members usually come from trust, not a magical ad campaign. Use this worksheet to turn vague launch energy into a real list of people, partners, employers, and weekly actions.
Copyable worksheet
First 100 DPC members
First 100 DPC Members Worksheet 1. One-sentence offer My practice helps: [specific patient/community] By offering: [direct access, longer visits, clear pricing, family care, employer care] In a way they can explain as: [simple sentence] 2. Member map Existing trust/patient relationships: ___ members Pre-launch list: ___ members Referral partners: ___ members Small employers: ___ members Community groups/events: ___ members Local press/search/social: ___ members Other: ___ members Total: 100 members 3. Referral partner list Partner name: Type: PT / chiro / therapist / gym / pharmacist / cash-pay specialist / other Who they hear from: Best patient-fit example: Next outreach step: 4. Small employer pitch "Your team has insurance, but they still cannot get primary care quickly. DPC gives them direct access to a doctor for everyday care at a predictable monthly cost." 5. Founding-member offer Why this window exists: What founding members get: When enrollment closes: How they join: 6. Weekly launch rhythm Talk to 10 local people Contact 3 referral partners Contact 2 small employers Publish 1 clear explanation Email the pre-launch list once Improve 1 part of enrollment Review where people got stuck 7. Workflow readiness check Where do new-member tasks live? Who owns messages? How are labs tracked? How are refills tracked? Where do follow-ups live? What does the team review every morning?
Member map
Do not write 'marketing.' Put names, communities, employers, and partner categories next to the first 100.
30 existing trust, 20 pre-launch list, 15 referral partners, 15 community groups, 10 employers, 10 search/social/local press.
Referral partners
Go where trust already lives: PTs, chiropractors, therapists, gyms, pharmacists, cash-pay specialists, and local organizers.
If you hear someone frustrated by rushed care or high-deductible confusion, I would be happy to be a resource.
Employer pitch
Small employers do not need a benefits thesis. They need a practical answer to poor access and expensive confusion.
Your team has insurance, but they still cannot get primary care quickly. DPC gives them direct access at a predictable monthly cost.
Weekly rhythm
A launch gets real when the founder keeps bringing the offer into the world every week.
10 local conversations, 3 partner touches, 2 employer touches, 1 useful explanation, 1 email, 1 enrollment improvement.
Workflow readiness
The first 100 members create work immediately. Onboarding, labs, refills, welcome messages, follow-ups. Give it a place to live.
One shared place for patient context, tasks, owners, and follow-ups before the founding-member push starts.
One more thing before the launch push.
Demand creates work immediately: onboarding, records, labs, refills, messages, follow-ups. If that work lives across the EHR, messaging app, lab portal, and someone's memory, the first 100 members will feel heavier than they should.
Tabflows gives new DPC teams one shared workflow layer around the tools they already picked, so the launch does not turn into tab chaos.