Shine Direct Primary Care
Direct Primary Care in Bonita Springs, FL
Specialty
Family Medicine
- Facts checked September 24, 2026
- Telehealth
- English
- Spanish
Membership
Enhanced Primary Care
$135/month
Other published prices
Business Membership
$110 per employee, per month
Enrollment fee
$250
Business setup fee
$250 per employee
Enrollment fee
One-time enrollment fee of $250
Who it serves
Adults and children
Insurance
Does not accept or directly bill insurance; insurance may be used for labs, imaging, and referrals
Employer plans
Business Membership for organizations with five or more employees
Services
- Full-spectrum primary care for adults and children
- Chronic condition management
- Urgent care visits
- Preventive screenings
- Medication refills
- Women’s health, menopause and hormonal care
- Weight management support
- Minor office procedures
- IV Vitamin Infusions and IV Iron infusions
In-office labs
Discounts on labs and hormone labwork
Imaging
Discounts on imaging
Dispensary
Discounts on medications
Telehealth, text and phone
Unlimited telemedicine visits and direct texting with Dr. Romero or her assistant
Hours
| Monday through Friday | By appointment Monday through Friday |
|---|
Providers
Frances Romero, MD, MSCP ·
Board-certified family physician and Menopause Society Certified Practitioner · Family Medicine Physician ·
NPI 1639327919 · Opted out of Medicare, effective October 1, 2023
About Shine Direct Primary Care
Shine Direct Primary Care is a Pure DPC practice founded in 2018. The practice serves adults and children in English and Spanish. Frances Romero, MD, MSCP, is listed as a provider and a board-certified family physician and Menopause Society Certified Practitioner. Services include full-spectrum primary care for adults and children, chronic condition management, urgent care visits, and preventive screenings. Other services include medication refills, women’s health, menopause and hormonal care, weight management support, and minor office procedures. Unlimited telemedicine visits and direct texting with Dr. Romero or her assistant are available. The practice offers discounts on labs and hormone labwork, discounts on imaging, and discounts on medications. It does not accept or directly bill insurance, although insurance may be used for labs, imaging, and referrals.
Area
Lee County, Florida
Sources
- PRIMARY CARE | SHINE DIRECT PRIMARY CARE · shinedpc.com/primarycare · fetched September 24, 2026
- FAQ | SHINE DIRECT PRIMARY CARE · shinedpc.com/faq · fetched September 24, 2026
- ENROLL NOW | SHINE DPC · shinedpc.com/enrollnow · fetched September 24, 2026
- ABOUT US | SHINE DIRECT PRIMARY CARE | Estero | Naples | Florida · shinedpc.com/about-us · fetched September 24, 2026
- Contact | SHINE DIRECT PRIMARY CARE · shinedpc.com/contact · fetched September 24, 2026
- Business Program | SHINE DIRECT PRIMARY CARE · shinedpc.com/small-business · fetched September 24, 2026
- NPPES NPI Registry · npiregistry.cms.hhs.gov/provider-view/1639327919 · fetched September 24, 2026
- CMS Medicare opt-out affidavits · data.cms.gov/provider-characteristics/medicare-provider-supplier-enrollment/opt-out-affidavits · fetched September 24, 2026
- US Census Bureau geocoder · geocoding.geo.census.gov/geocoder · fetched September 24, 2026
Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.
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