Palmetto Proactive Healthcare
Direct Primary Care in Columbia, SC
Specialty
Family Medicine
- Facts checked September 24, 2026
- Telehealth
Membership
P3 Monthly Membership (per adult)
per adult
$80/month
Other published prices
Skin Procedures
$40 + Pathology if necessary
Who it serves
Patients of all ages over 12 months
Insurance
Does not contract with insurance companies; insurance may be retained for care outside the membership
Employer plans
Membership-based direct primary care programs for employers
Services
- Same-day or next-day sick visits
- After-hours access to your care team
- Urgent care
- Physicals
- Lab work
- Office visits
- Flu shots
- Prescription program
- Chronic disease management
- MRI, CT, and X-ray services
- Employer and sports physicals
- Skin procedures
- Specialist referrals
- Acute injury, ache, and pain management
In-office labs
In-house lab work at reduced rates; lab pricing near wholesale cost
Imaging
Coordinated access to MRI, CT, and X-ray services
Telehealth, text and phone
Members can engage via phone/video chat and have an after-hours line
Hours
| Monday through Friday | from 8 a.m. to 5 p.m. |
|---|
Providers
Dr. Jerome Aya-Ay, Dr. ·
Physician
Dr. Chris McCarthy, Dr. ·
Physician
Dr. John Dickerson, Dr. ·
Physician
Dr. Melinda Moretz, Dr. ·
Physician
Dr. Oshea Escamilla, Dr. ·
Physician
Dr. Jonathan File, Dr. ·
Physician
Dr. Jordan O'Steen, Dr. ·
Physician
Dr. Kristy Fincher, Dr. ·
Physician
Mike Toledo
Halford Meyer, MD ·
Internal Medicine Physician ·
NPI 1548355332
About Palmetto Proactive Healthcare
Palmetto Proactive Healthcare is a Pure DPC practice in Columbia, South Carolina. The practice is in Richland County and serves patients of all ages over 12 months. Additional services include chronic disease management, skin procedures, specialist referrals, and acute injury, ache, and pain management. In-house lab work is available, and access to MRI, CT, and X-ray services is coordinated. Members can communicate by phone or video chat and use an after-hours line. The practice does not contract with insurance companies, though insurance may be retained for care outside the membership. Dr. Jerome Aya-Ay is listed as a provider with the role of physician. Dr. Chris McCarthy is listed as a provider with the role of physician.
Area
Richland County, South Carolina
The practice’s location is in a federally designated primary care Health Professional Shortage Area: LI-Richland County (HRSA score 12 of 25, designated December 9, 2015).
Sources
- Affordable Direct Primary Care for Individuals & Families | Palmetto Proactive · palmettoproactive.com/individual-plan · fetched September 24, 2026
- Reduce Your Total Healthcare Spend | Palmetto Proactive · palmettoproactive.com/reduce-healthcare-spend · fetched September 24, 2026
- Palmetto Proactive Healthcare | FAQ · palmettoproactive.com/healthcare-faq · fetched September 24, 2026
- Employer Direct Primary Care in South Carolina | Palmetto Proactive · palmettoproactive.com/employer · fetched September 24, 2026
- Direct Primary Care | Greenville-Spartanburg-Columbia · palmettoproactive.com · fetched September 24, 2026
- Our Team | Palmetto Proactive · palmettoproactive.com/our-team · fetched September 24, 2026
- NPPES NPI Registry · npiregistry.cms.hhs.gov/provider-view/1548355332 · fetched September 24, 2026
- US Census Bureau geocoder · geocoding.geo.census.gov/geocoder · fetched September 24, 2026
- HRSA shortage area data · data.hrsa.gov/tools/shortage-area/hpsa-find · fetched September 24, 2026
Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.
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