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Palmetto Proactive Healthcare

Direct Primary Care in Columbia, SC

Specialty

Family Medicine

  • Facts checked September 24, 2026
  • Telehealth

Membership

P3 Monthly Membership (per adult)

per adult

$80/month

Other published prices

Skin Procedures

$40 + Pathology if necessary

Who it serves

Patients of all ages over 12 months

Insurance

Does not contract with insurance companies; insurance may be retained for care outside the membership

Employer plans

Membership-based direct primary care programs for employers

Enroll on the practice’s site

Services

  • Same-day or next-day sick visits
  • After-hours access to your care team
  • Urgent care
  • Physicals
  • Lab work
  • Office visits
  • Flu shots
  • Prescription program
  • Chronic disease management
  • MRI, CT, and X-ray services
  • Employer and sports physicals
  • Skin procedures
  • Specialist referrals
  • Acute injury, ache, and pain management

In-office labs

In-house lab work at reduced rates; lab pricing near wholesale cost

Imaging

Coordinated access to MRI, CT, and X-ray services

Telehealth, text and phone

Members can engage via phone/video chat and have an after-hours line

Hours

Monday through Fridayfrom 8 a.m. to 5 p.m.

Providers

  • Dr. Jerome Aya-Ay, Dr.

    Physician

  • Dr. Chris McCarthy, Dr.

    Physician

  • Dr. John Dickerson, Dr.

    Physician

  • Dr. Melinda Moretz, Dr.

    Physician

  • Dr. Oshea Escamilla, Dr.

    Physician

  • Dr. Jonathan File, Dr.

    Physician

  • Dr. Jordan O'Steen, Dr.

    Physician

  • Dr. Kristy Fincher, Dr.

    Physician

  • Mike Toledo

  • Halford Meyer, MD

    Internal Medicine Physician

    NPI 1548355332

About Palmetto Proactive Healthcare

Palmetto Proactive Healthcare is a Pure DPC practice in Columbia, South Carolina. The practice is in Richland County and serves patients of all ages over 12 months. Additional services include chronic disease management, skin procedures, specialist referrals, and acute injury, ache, and pain management. In-house lab work is available, and access to MRI, CT, and X-ray services is coordinated. Members can communicate by phone or video chat and use an after-hours line. The practice does not contract with insurance companies, though insurance may be retained for care outside the membership. Dr. Jerome Aya-Ay is listed as a provider with the role of physician. Dr. Chris McCarthy is listed as a provider with the role of physician.

Area

Richland County, South Carolina

The practice’s location is in a federally designated primary care Health Professional Shortage Area: LI-Richland County (HRSA score 12 of 25, designated December 9, 2015).

Sources

Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.

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