Nova Direct Primary Care
Direct Primary Care in Grand Rapids, MI
Specialty
Family Medicine
Open since
January 1, 2019
- Facts checked September 24, 2026
- Telehealth
The practice’s website said it is accepting new patients (checked September 24, 2026).
Membership
Individual membership, ages 0–17
0-17 years old
$29/month per individual
Individual membership, ages 18+
18+ years old
$79/month per individual
Family adult discount
2+ adults
$9 discount per month for each adult
Other published prices
Individual enrollment fee
$75 per individual
Family enrollment fee
$75 per family
Skin biopsy pathology fee
approximately $65
MRI of the knee
$387
Common laboratory tests
$5-7 each
Dispensed medications
10% above wholesale pricing
Enrollment fee
One-time, nonrefundable $75 enrollment fee per individual; family options have a $75 fee per family.
Who it serves
Adults and children
Insurance
Does not accept insurance for its services.
Employer plans
Business options are available by phone or email.
Services
- Laceration repair
- Skin biopsy and skin lesion removal by shave or excision
- Abscess incision and drainage
- Rapid Strep throat swab
- Urine dipstick testing
- Urine pregnancy testing
- Point-of-care glucose testing
- Microscopy
- Fecal occult blood testing
- Pap smear
- Cryotherapy for warts
- Ingrown toenail removal
- Skin tag removal
- Physicals and well-child exams
- Same-day or next-day appointments
In-office labs
Cash-based laboratory pricing through independent labs; common labs are $5-7 each.
Imaging
Discounted imaging is available; an MRI of the knee is $387.
Dispensary
Common medications are available in the office, additional medications can be ordered, and medications may be shipped to patients upon request.
House calls
House calls are available and included.
Telehealth, text and phone
Phone and video visits are available, with text and email options.
Providers
Matt Falkiewicz, MD, FAAFP ·
Physician · Family Medicine Physician ·
NPI 1447631411
Nick Blank, MD, FAAFP ·
Physician
About Nova Direct Primary Care
Nova Direct Primary Care operates under a Pure DPC model. The practice is located in Grand Rapids, Michigan. Its address is 4081 Cascade Rd SE, Suite 600, Grand Rapids, MI 49546, in Kent County. The practice serves adults and children. It does not accept insurance for its services. Phone and video visits are available, along with text and email options. House calls are available and included. Cash-based laboratory testing is available through independent labs. Discounted imaging is available. Matt Falkiewicz, MD, FAAFP, is listed as a provider and physician; Nick Blank, MD, FAAFP, is also listed as a provider and physician.
Area
Kent County, Michigan
Sources
- What is Direct Primary Care? – Nova Direct Primary Care · novadpc.com/what-is-direct-primary-care · fetched September 24, 2026
- Services Offered – Nova Direct Primary Care · novadpc.com/services-offered · fetched September 24, 2026
- Membership Options – Nova Direct Primary Care · novadpc.com/membership-options · fetched September 24, 2026
- Nova Direct Primary Care – Accessible, affordable, transparent · novadpc.com · fetched September 24, 2026
- Contact us – Nova Direct Primary Care · novadpc.com/contact-us · fetched September 24, 2026
- Directions – Nova Direct Primary Care · novadpc.com/directions · fetched September 24, 2026
- About Us – Nova Direct Primary Care · novadpc.com/about-us · fetched September 24, 2026
- NPPES NPI Registry · npiregistry.cms.hhs.gov/provider-view/1447631411 · fetched September 24, 2026
- US Census Bureau geocoder · geocoding.geo.census.gov/geocoder · fetched September 24, 2026
Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.
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