Firefly Direct Primary Care
Direct Primary Care in Wauwatosa, WI
- Facts checked September 23, 2026
- Telehealth
The practice’s website said it is accepting new patients (checked September 23, 2026).
Membership
Children and adults 2-44 years old
2-44 years old
$50 per month
Adults 45-64 years old and infants 0-2 years old
Adults 45-64 years old; infants 0-2 years old
$75 per month
Adults 65+ years old
65+ years old
$100 per month
Other published prices
Initial enrollment fee per adult
adult
equal to one month of membership pricing per adult
Enrollment fee
Initial enrollment fee equal to one month of membership pricing per adult
Who it serves
Patients of all ages
Insurance
Does not accept or bill health insurance; recommends major medical coverage with a high deductible and health savings account
Employer plans
Flat monthly employer memberships and company pricing covering employees, including on-site assessments
Services
- Routine preventive care
- Acute care
- Minor in-office procedures
- Maternity care
- Sports medicine
- Women’s health
- Prenatal care
- Pediatric care
- Breastfeeding medicine
- Sports medicine consultations for non-members
- Same-day or next-day appointments
In-office labs
Negotiated cheaper prices and wholesale prices on laboratory tests
Imaging
Negotiated cheaper and wholesale prices on imaging
Dispensary
Negotiated cheaper and wholesale medication prices
House calls
House calls when warranted; home visits by arrangement, schedules permitting
Telehealth, text and phone
Unlimited 24/7 physician access by telephone, text, or email; telehealth available
Providers
Kelsey Pendleton, MD ·
Family Medicine physician
Benjamin Bondow, MD, CAQSM ·
Family practice physician
Steven Bondow, MD ·
Family physician
About Firefly Direct Primary Care
Firefly Direct Primary Care is located in Wauwatosa, Wisconsin. The practice operates under a Pure DPC model. It serves patients of all ages. Services include routine preventive care, acute care, minor in-office procedures, and maternity care. Additional services include sports medicine, women’s health, prenatal care, and pediatric care. Unlimited 24/7 physician access is available by telephone, text, or email, and telehealth is available. House calls are offered when warranted, with home visits arranged as schedules permit. The practice does not accept or bill health insurance. It recommends major medical coverage with a high deductible and a health savings account. Kelsey Pendleton, MD, is listed as a provider; Benjamin Bondow, MD, CAQSM, is listed as a provider; and Steven Bondow, MD, is listed as a provider. The practice is at 7106 W North Ave, Wauwatosa, WI 53213, and its phone number is 414-797-3551.
Sources
- Frequently Asked Questions | Firefly Direct Primary Care | Wauwatosa, WI · fireflydpc.com/faqs · fetched September 23, 2026
- Direct Primary Care | Firefly Direct Primary Care | Wauwatosa, WI · fireflydpc.com · fetched September 23, 2026
- Pricing | Firefly Direct Primary Care | Wauwatosa, WI · fireflydpc.com/pricing · fetched September 23, 2026
- Employers | Firefly Direct Primary Care | Wauwatosa, WI · fireflydpc.com/employers · fetched September 23, 2026
- Contact | Firefly Direct Primary Care | Wauwatosa, WI · fireflydpc.com/contact · fetched September 23, 2026
- About the Doctors | Firefly Direct Primary Care | Wauwatosa, WI · fireflydpc.com/about · fetched September 23, 2026
Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.
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