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Firefly Direct Primary Care

Direct Primary Care in Wauwatosa, WI

  • Facts checked September 23, 2026
  • Telehealth

The practice’s website said it is accepting new patients (checked September 23, 2026).

Membership

Children and adults 2-44 years old

2-44 years old

$50 per month

Adults 45-64 years old and infants 0-2 years old

Adults 45-64 years old; infants 0-2 years old

$75 per month

Adults 65+ years old

65+ years old

$100 per month

Other published prices

Initial enrollment fee per adult

adult

equal to one month of membership pricing per adult

Enrollment fee

Initial enrollment fee equal to one month of membership pricing per adult

Who it serves

Patients of all ages

Insurance

Does not accept or bill health insurance; recommends major medical coverage with a high deductible and health savings account

Employer plans

Flat monthly employer memberships and company pricing covering employees, including on-site assessments

Enroll on the practice’s site

Services

  • Routine preventive care
  • Acute care
  • Minor in-office procedures
  • Maternity care
  • Sports medicine
  • Women’s health
  • Prenatal care
  • Pediatric care
  • Breastfeeding medicine
  • Sports medicine consultations for non-members
  • Same-day or next-day appointments

In-office labs

Negotiated cheaper prices and wholesale prices on laboratory tests

Imaging

Negotiated cheaper and wholesale prices on imaging

Dispensary

Negotiated cheaper and wholesale medication prices

House calls

House calls when warranted; home visits by arrangement, schedules permitting

Telehealth, text and phone

Unlimited 24/7 physician access by telephone, text, or email; telehealth available

Providers

  • Kelsey Pendleton, MD

    Family Medicine physician

  • Benjamin Bondow, MD, CAQSM

    Family practice physician

  • Steven Bondow, MD

    Family physician

About Firefly Direct Primary Care

Firefly Direct Primary Care is located in Wauwatosa, Wisconsin. The practice operates under a Pure DPC model. It serves patients of all ages. Services include routine preventive care, acute care, minor in-office procedures, and maternity care. Additional services include sports medicine, women’s health, prenatal care, and pediatric care. Unlimited 24/7 physician access is available by telephone, text, or email, and telehealth is available. House calls are offered when warranted, with home visits arranged as schedules permit. The practice does not accept or bill health insurance. It recommends major medical coverage with a high deductible and a health savings account. Kelsey Pendleton, MD, is listed as a provider; Benjamin Bondow, MD, CAQSM, is listed as a provider; and Steven Bondow, MD, is listed as a provider. The practice is at 7106 W North Ave, Wauwatosa, WI 53213, and its phone number is 414-797-3551.

Sources

Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.

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