Coastside Family Medicine
Direct Primary Care in Santa Cruz, CA
Specialty
Family Medicine
Open since
October 18, 2023
- Facts checked September 23, 2026
- Telehealth
Membership
Individual Subscription
$100 per month
Limited Pediatric
Pediatric; with Adult membership
$25 per month
One Month Tourist Pass
For you and your family (includes up to 4 people)
$1000
Other published prices
Lab costs
$5 - $20 per lab
Diagnostic radiology
$100 - $300 per study
Procedure material fee
$50 material fee for each procedure appointment
90 day prescriptions
$5 to $50
Family cap
One Month Tourist Pass includes up to 4 people.
Who it serves
Primary care for everyone.
Insurance
The practice does not bill insurers, Medicare, or third parties; patients are advised to maintain insurance.
Employer plans
Companies can cover Coastside Family Medicine membership fees for employees.
Services
- History and physical examination
- Medication management
- Preventive care
- Treatment of acute and chronic illnesses
- Referrals to other specialists
- annual physical
- child wellness checkup
- sports physical
- unlimited sick visits
- management of chronic illness
- coordination of care
- ordering/reviewing blood work
- all clinic clerical work (prescription, refills, etc.)
- same-day appointments for members
- after-hours care by phone and in-person
In-office labs
Lab tests are ordered; insured PPO labs are covered, while stated Quest lab costs range from $5 - $20 per lab for listed plan types.
Imaging
Diagnostic radiology ranges from $100 - $300 per study for listed plan types through Green Imaging in Los Gatos.
Telehealth, text and phone
Virtual care, text, phone, email, messaging, and video chat access are offered.
Providers
Anup Desai, MD, PhD ·
primary care physician
About Coastside Family Medicine
Coastside Family Medicine is a Pure DPC practice in Santa Cruz, California. Services include history and physical examination, medication management, preventive care, and treatment of acute and chronic illnesses. Other services include referrals to specialists, annual physicals, child wellness checkups, and sports physicals. Virtual care is offered through text, phone, email, messaging, and video chat. The practice does not bill insurers, Medicare, or third parties. Patients are advised to maintain insurance. Companies can cover Coastside Family Medicine memberships for employees. Anup Desai, MD, PhD, is listed as a provider and primary care physician. The practice is located at 1414 Soquel Ave., Suite 216, in Santa Cruz County.
Area
Santa Cruz County, California
Sources
- Family Medicine Pricing | Coastside Family Medicine · coastsidefamilymedicine.com/pricing · fetched September 23, 2026
- FAQs about Direct Primary Care | Coastside Family Medicine · coastsidefamilymedicine.com/faqs · fetched September 23, 2026
- Membership Medicine | Coastside Family Medicine · coastsidefamilymedicine.com/membership · fetched September 23, 2026
- Employers · coastsidefamilymedicine.com/employers · fetched September 23, 2026
- Coastside Family Medicine · coastsidefamilymedicine.com · fetched September 23, 2026
- Primary Care Services | Coastside Family Medicine · coastsidefamilymedicine.com/services · fetched September 23, 2026
- About Direct Primary Care | Coastside Family Medicine · coastsidefamilymedicine.com/about · fetched September 23, 2026
- US Census Bureau geocoder · geocoding.geo.census.gov/geocoder · fetched September 23, 2026
Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.
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