Back to Pittsford, NYPure DPC

Athena Direct Primary Care & Lifestyle Medicine

Direct Primary Care in Pittsford, NY

Open since

January 3, 2022

30 Office Park Way, Pittsford, NY(585) 308-9984Visit website
  • Facts checked September 23, 2026
  • Telehealth

The practice’s website said it is accepting new patients (checked September 23, 2026).

Membership

Individual Membership

$149 / month

Family-member discount

adults and children ages 18–24 living in the same household

10% discount

Other published prices

New patient enrollment fee

$250

New couple/family enrollment fee

$500

Home Visits

$300 per visit

Non-membership services member discount

up to 50% discount

InBody Body Composition Analysis Scan

$50/scan

InBody Body Composition Analysis Scan — members

$25/scan

InBody 6-Scan Package

$210

InBody 6-Scan Package per-scan price

$35 per scan

InBody 6-Scan Package standard price

$300

InBody 12-Scan Package

$360

InBody 12-Scan Package per-scan price

$30 per scan

InBody 12-Scan Package standard price

$600

Physician Supervised Weight Loss Program

Starting at $355/month

Physician Supervised Weight Loss Program — members

$295/month

Physician Weight Management Consult

$250/visit

Physician Weight Management Consult — members

free for members

Lifestyle Medicine Nurse Coaching

$195 per month

Lifestyle Medicine Nurse Coaching — members

$149/month

Multi-Cancer Early Detection Blood Testing physician consultation and counseling fee

$250

Multi-Cancer Early Detection Blood Testing lab processing fee

$750

Medical Micro Needling

$350/session

Medical Micro Needling 4-session package

$1000

Lifestyle Medicine Consult

$450

Menopause Consult

$450

Work/Sports Physical

$250

Menopause Care one-time visit

$450

Re-activation fee

$350

Re-activation fee when rejoining after removal as an active patient

$200

Enrollment fee

$250 new patient enrollment fee (one-time, non-refundable administrative charge)

Who it serves

18 years old and older

Insurance

Does not participate in or bill insurance; insurance is still used for medications, labs, imaging, specialists, and hospital care.

Enroll on the practice’s site

Services

  • Preventative Care
  • Lifestyle Medicine
  • Weight Management
  • Hormone Therapy
  • Menopause Care
  • Chronic Disease
  • Cardiometabolic Health
  • Endocrine Health
  • Digestive Health
  • Respiratory Care
  • Men’s Health
  • Acute Care
  • Cancer Prevention
  • Stress Management
  • Annual physical exam
  • Annual Body Composition Analysis
  • Comprehensive lifestyle assessment, coaching and personalized treatment plan
  • Comprehensive biomarkers, hormonal and metabolic testing
  • Cancer blood testing and screenings
  • Medication management
  • Acute sick care visits
  • InBody Body Composition Analysis Scan
  • Physician Supervised Weight Loss Program
  • Physician Weight Management Consult
  • Lifestyle Medicine Nurse Coaching
  • Multi-Cancer Early Detection Blood Testing
  • Medical Micro Needling
  • Lifestyle Medicine Consult
  • Menopause Consult
  • Work/Sports Physical
  • Menopause Care Package

House calls

Limited house calls for acutely ill patients who cannot come to the office; members-only pricing requires an established membership for at least six months.

Telehealth, text and phone

Unlimited telemedicine visits via secure text/email/video or phone visits

Hours

Mon – Fri8:30AM – 4PM

Providers

  • Laura Petrescu, MD, CPE, MSCP, DipABLM

    Founder & CEO of Athena Direct Primary Care & Lifestyle Medicine · Internal Medicine Physician

    NPI 1154579704 · Opted out of Medicare, effective November 1, 2021

  • Carlton Covey, MD, DipABLM, AAFP, Col USAF, MC

    Physician

About Athena Direct Primary Care & Lifestyle Medicine

Athena Direct Primary Care & Lifestyle Medicine follows a Pure DPC model. The practice is located at 30 Office Park Way in Pittsford, New York. It was founded in 2022. The practice serves adults who are 18 years old and older. Laura Petrescu, MD, CPE, MSCP, DipABLM, is listed as a provider and serves as the founder and CEO. Unlimited telemedicine visits are available through secure text, email, video, or phone. Limited house calls are available for acutely ill patients who cannot come to the office, with the stated members-only condition requiring an established membership of at least six months. The practice does not participate in or bill insurance. Services include preventative care, lifestyle medicine, weight management, and hormone therapy. Other services include menopause care, chronic disease care, cardiometabolic health, and endocrine health.

Area

Monroe County, New York

Sources

Each fact is shown only while it is recent: prices and hours for 180 days after the check, new-patient status for 60, everything else for a year.

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