# How AmarilloMD uses Tabflows and Sidekick to bring AI into the clinical workflow

> AmarilloMD is the clearest AI-native DPC story in the current set. The clinic is not treating AI as a separate window or a novelty. It is using Sidekick alongside SideTab so clinical protocol work, patient context, and daily navigation live closer together.

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[All customer stories](https://www.tabflows.com/case-studies)/AmarilloMD

AmarilloMD

Impact

3Texas Panhandle locations: Amarillo, Dumas, and Hereford

![AmarilloMD](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Famarillomd-logo.webp&w=640&q=75)

At a glanceThe problemWhy TabflowsWhat changed

at a glance

![AmarilloMD](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Famarillomd-logo.webp&w=640&q=75)

Company

AmarilloMD

Model

Direct Primary Care

Locations

Amarillo, Dumas & Hereford, TX

Founded

2016 by Dr. Deborah Moore, MD

Uses Tabflows for

Sidekick, SideTab, patient context

AmarilloMD shows what happens when AI sits inside the workflow instead of beside it. Sidekick becomes more useful because it lives near the patient context and the tools the clinic already uses, across three Texas Panhandle locations.

## AmarilloMD TL;DR

- AmarilloMD pairs Sidekick with SideTab as its daily clinical operating surface.
- The practice has run as a direct primary care clinic since 2016, founded by Dr. Deborah Moore.
- AmarilloMD now serves three Texas Panhandle communities: Amarillo, Dumas, and Hereford.

![The AmarilloMD care team](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Famarillomd-care-team.png&w=3840&q=75)

![The AmarilloMD team celebrating the holidays](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Famarillomd-holiday-team.png&w=3840&q=75)

![AmarilloMD](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Famarillomd-logo.webp&w=640&q=75)

At a glanceThe problemWhy TabflowsWhat changed

The problem01

## The problem

![Diagram showing a clinic calling a lab or imaging center to track down records, disconnected from the patient chart](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Fdiagram-we-chase-the-records.png&w=3840&q=75)

AI can be impressive and still fail inside a clinic if it is disconnected from the work. A separate chat window does not know which patient the team is looking at, which tools are open, or what needs to happen next.

“DPC clinics need AI that shows up where the work already happens.”

DPC clinics need AI that shows up where the work already happens, not in a tab of its own.

Why Tabflows02

## Why Tabflows

![Diagram showing patient facts, context, rules, and habits flowing into a Tabflows-powered practice brain that becomes organized, reusable practice memory](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Fdiagram-practice-brain.png&w=3840&q=75)

Tabflows gives AmarilloMD a single surface for SideTab navigation and Sidekick support. SideTab handles movement across the clinic stack. Sidekick brings AI into the same workflow layer.

The result is a stronger story than adding AI on the side. It is putting AI where clinical work actually happens.

What changed03

## What changed

![Diagram showing scattered inboxes, faxes, and sticky notes flowing into Tabflows Sidekick and out as a completed checklist](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Fdiagram-sidekick-flow-alt.png&w=3840&q=75)

AmarilloMD's usage pattern points to a clinic using Tabflows as part of daily navigation across three locations, with Sidekick activity showing AI becoming part of the same operating rhythm.

The story here is practical AI adoption grounded in clinical protocol work and patient-record context, not a novelty feature bolted onto the side.

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![A Griffin Concierge Medical provider consulting with a patient](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Fgriffin-provider-consult.png&w=3840&q=75)

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![Dr. Brianna Wilson, NP, Thrive Direct Health Care](https://www.tabflows.com/_next/image?url=%2Fimages%2Fcustomers%2Fthrive-provider.jpg&w=3840&q=75)

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## Related markdown

Section index: [Case studies](https://www.tabflows.com/case-studies.md)

Alongside this page:

- [Griffin concierge medical](https://www.tabflows.com/case-studies/griffin-concierge-medical.md)
- [Halcyon health](https://www.tabflows.com/case-studies/halcyon-health.md)
- [Impact family wellness](https://www.tabflows.com/case-studies/impact-family-wellness.md)
- [Salveo direct care](https://www.tabflows.com/case-studies/salveo-direct-care.md)
- [Thrive direct health care](https://www.tabflows.com/case-studies/thrive-direct-health-care.md)

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